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Tuesday, March 16th 2010

Emotional Marketing For Your Internet Business

The #1 Internet Marketing Coaching Program

When you’re writing any form of advertising, it’s essential to use your main weapon. Emotional marketing for your internet business is one of the most powerful reasons why people spend money. Think about how you feel when you buy things yourself. There are usually one or more emotional triggers.

Fear is powerful. Insurance companies use fear all the time. Buy insurance in case you have a car accident or get robbed. Take out life insurance to protect your loved ones in case of sudden death or permanent incapacity. This proves the fear factor really works.

Trust is another emotion. Banks use it heavily. Bank with them and your money is safe. If you leave it under your mattress, it could get stolen. Most internet marketers focus on trust and encourage you to trust them through all sorts of marketing ploys.

Trend-setting is very popular, especially among the younger people. They want to be the first to get any new technology. If their friend has the latest gadget, they need it too. Parents can attest to this strong emotive trigger. Internet marketing uses the same techniques. Join this site now and you’ll have the best tools to make thousands of dollars. Grab it before your friends do.

Value is a huge marketing tool. Concepts such as “buy one, get one free” or “if you find a better price, we’ll match it” are very common online and offline. Internet marketers usually throw in a few freebies if you make a purchase so you believe you now have better value for your money.

A sense of belonging is what most people crave. Whether it’s at work, school, a social or sporting group or an internet business, there’s always a push to encourage you to “buy this item and join the thousands of other successful marketers making money today.” You don’t want to feel left out.

Competition is a huge factor in emotional marketing. Bob has a Porsche so Gary has to buy a Lamborghini. In any used car sales yard, you’ll find strong competition because the guys make commissions on everything they sell. These are two classic cases. In internet marketing, competition can be pushed by people comparing success stories of how much money they make or how many people they have in their business.

Instant gratification is a huge emotional trigger. Websites advertise “if you buy before midnight tonight this will be $7.99. Tomorrow it reverts to the original price of $49.99.” You don’t want to miss out, so you grab the credit card and away you go. The credit card is the ultimate case for causing problems down the track as a result of making snap decisions. Buy now and get the bill next month.

Use emotional marketing for your internet business in the right way and you’ll see some amazing results.

posted by Chris Simpson No Comments »

Monday, March 15th 2010

Choosing The Perfect Name For Your Online Business

Choosing the perfect name for your online business plays a huge part in whether you succeed or fail. If you choose something that means a lot to you but makes no sense to anybody else, or is irrelevant to what you’re doing, then nobody will find you online. No visitors means no customers and no money.

Your name should be easy to remember and easy to distinguish from others. Avoid using generic names because they don’t create the extra excitement when people read it. Anybody can be called “Tom’s Painting Services” or “Gail’s Graphics.” Don’t use place names either, because your business is online and the world is your marketplace.

Don’t be too narrow or literal in the name you choose or it’ll restrict future trade. Remember that most businesses start small but grow and end up with many different products or services on offer. Keep the name short but still descriptive. Make it easy to remember. Ensure it isn’t already registered or you can get into legal trouble down the track and don’t try to copy a well known name with only minor changes because many a legal battle has been fought over that as well.

While you’re thinking about a domain name, also consider what sort of logo you’ll use. Can the name be incorporated into it somehow? Whether its colors or shapes or some sort of character, a logo can be very powerful. One of the world’s most well known logos is the “Golden Arches” of McDonalds.

Have a short list of names that you think will be good and then test them out. Ask friends and family for their opinions. If you belong to any business forums, ask for opinions there too. See whether people have better ideas or if one of your choices seems to be a winner.

Using a search engine, check if any of the possible names appear or if anything appears that is too similar which indicates it may not be a good choice. Remember that once you have a name, you’re stuck with it because that’s what you’ll use on your website, in emails, sales copy, on products maybe, in ebooks, etc. and you don’t want people remembering a name for the wrong reasons.

Once you have the best name chosen, register the domain name. A dot com name is the best name to have, but if you want to be thorough, you can also register dot net, dot tv, dot info and whatever other names you like, and have them all pointing to your website. This blocks competitors trying to steal your customers. Choosing the perfect name for your online business is the first vital decision to make. Don’t blow it.

posted by Chris Simpson 2 Comments »

Sunday, March 14th 2010

Is A Franchise A Good Idea For A Home Based Business?

Every year thousands of people decide to run their own businesses. Many ask – is a franchise a good idea for a home based business? There isn’t a simple answer. There are thousands of franchises worldwide, both offline and online. Do your research before making any commitment.

Some examples of major offline franchises are: McDonalds, KFC and Hungry Jacks. Each company has a corporate set up and each franchisee has to work within the main guidelines but still has a degree of autonomy as well.

There are numerous rules that you must follow. There’s usually a large upfront financial investment required but you do have the training, support and knowledge base available to you instead of starting a business from scratch. You can still decide your own trading hours and who to employ so the franchiser doesn’t hold all the power.

There are also numerous smaller franchises that can be run from home. They could be gardening services, pet care or multi level marketing schemes such as Nutrimetics, Amway or Herbalife.

You also have access to numerous Internet marketing businesses online that work in a similar manner to a franchise but with more flexibility. As an Internet marketer, if you become involved with a business that enables you to use their standard website and access all the features available, you’re still in the position of having to follow specific guidelines. However, the initial investment is never very high. You’re then known as an affiliate. You can read more about affiliate programs here: How Affiliate Programs Work

You have a larger market because you’re not operating from one physical location. Do your research thoroughly first because it’s also easier for the “founder/creator” of the online business to close it down and disappear, leaving you in the lurch.

The biggest advantages of being involved in any of these franchise or affiliate businesses is that you have access to a huge knowledge base from other experienced people so you can avoid a lot of mistakes that brand new businesses encounter. You also have an established customer base which you can help grow.

The disadvantages are that you can’t make all the major decisions yourself. You do have to follow certain guidelines and some people may not be happy working that way. But you have to determine your own future.

So is a franchise (or becoming an affiliate) a good idea for a home based business? You’ll only be able to answer this for yourself after careful research. Naturally there’s always some risk but thorough analysis can decrease that enormously.

posted by Chris Simpson No Comments »

Friday, March 12th 2010

Your Goals Are Vital To Your Online Business

Your goals after understanding the hottest secret to any successful home based online business are vital . Yearn to learn to earn. What’s the best way to learn? Step by step. Don’t overload your mind. Take things at a steady pace.

Let’s assume you’ve decided what sort of online business you’re going to run. Your computer is crowded with lots of ebooks, audio and video recordings; you’re a member of half a dozen forums and subscribe to about 50 different newsletters and Websites so you’re receiving more knowledge every day. What’s next?

Instead of going through everything at random, sort your files into different categories so you can add to them as you gather more knowledge. For example, you can have titles such as: Internet marketing, list building, tools, writing sites, advertising and emails. Once you’re organized, start reading and learning. Start putting things you learn into practice. Delete stuff you don’t need and if you have files that you want to constantly refer to, keep them in a different folder.

It’s very important to set yourself goals. This is a business and not a hobby. You want to make money but also realize it won’t happen overnight. A long term goal would be to have a successful home business making lots of money. But break it down into smaller goals on a monthly, weekly and daily level. Aim to read 2 ebooks a day and visit 3 forums. Check out a number of free advertising sites and keep their URLs for future reference. Set your own goals.

If you find precious information, print it off and keep it. Learn from what you read. Reread information if you don’t understand it. You can’t be a guru overnight. It takes hard work and if you aren’t prepared for it, then give up now and go back and work for a boss. However, if you ARE prepared to work hard, do your groundwork. Achieve your goals and keep moving on, you will see your business grow.

Give yourself small rewards for achievements. Treat yourself and the family out to dinner if you have achieved a good personal goal. That may only seem small, but if you don’t do it, then work will seem a constant chore. Remember you’re human and can’t work 168 hours a week. The learning you’re doing now will benefit you for many years to come. You’re the boss. Look in the mirror and remind yourself of that fact.

Your goals after understanding the hottest secret to any successful home based business mean nothing if you don’t put them into practice. There are plenty of people who don’t understand the power of learning and that’s why they won’t become successful.

posted by Chris Simpson No Comments »