Writing articles and submitting them to article directories is a strategy known as article marketing and is designed to do two things. The first is to create massive back-links to web pages in order to increase their position on search engine results pages. The second is to attract targeted visitors to your website.
Unless you purchase submission software or submission services such as Article Marketer, article marketing is free and if it is done consistently, can dramatically improve traffic to your site.
Before writing, you need to have a marketing purpose clearly in mind as well as understanding directory guidelines. In other words, write with both your target audience and the publisher in mind. It is a good idea to read the publishing guidelines at the article directory you’re going to submit to.
Briefly, the articles need to be original, between 500 and 700 words (recommended) and submitted either in text format or using Word with ’smart quotes’ disabled. You also need to be very careful that you put your article in the right category otherwise it will be rejected. It will also be sent back for editing if there are errors.
The whole point of writing articles for article directories is for the potential advertising benefit. You are submitting articles to directories so that web publishers can download and use your articles on their blogs and websites free of charge.
In return, they must agree to keep the resource box at the end of the article intact with a live link to your site. This is your payment. However, to really benefit you need to specifically address the needs of your target audience and to do it well. This way, readers will be far more likely to click on your link to see what else you have to say on your website.
Once you have an interesting, relevant and well written article that conforms to directory guidelines, you will need to decide which directories you wish to submit to. If you want a blanket approach for maximum initial traffic, you may wish to consider using a submission service such as Article Marketer.
However, if you are seeking to improve your search engine position, there is a possibility of being penalized by Google for a lot of potentially low quality links. Google is constantly altering its algorithms to maximize benefits to their users and having a page of the same article come up in search results because of mass directory submissions isn’t good for users.
If you decide to manually submit to a few of the better sites, make sure you include ezinearticles dot com. You can do a search and find a list of directories recommended by other people.
The actual submission process is easy. You simply register as a user, click on ’submit article’ (or equivalent) and paste your article in the space provided. The publisher will get back to you in a few days and let you know whether or not the article is accepted.
More than anything, however, you will influence your results by the quality of your writing, your subject matter and by creating a resource box that entices people to click on your link.
Most of us have at some time dreamed of running our own home based business. The attraction is obvious; we can take back control of our own lives, have more time for family, less time traveling, and schedule work at times that suits us rather than someone else.
However, once we come back to earth and begin to think the idea through, most of us do nothing about it. The reason for this is probably because we don’t believe that we can really achieve that level of freedom and even if we could, we just don’t know how to go about it.
The good news is that it is possible to work at home and organize your life the way you want. The bad news is that it takes time and effort to build a business and it can take a while for the money to start coming in. This is no reason not to pursue your dream of running a home based business, however. You just need to do it wisely.
Don’t jump in head first, do your research, make sure you are prepared and create a business plan that will guide you through the start up and initial building phases of your home business. There will be plenty of people who will tell you that something can’t be done, so if you want to transition from working for someone else to working for yourself from home, you will need to be strong minded about it.
You also need to find something that you want to do and not allow yourself to get talked into a business ‘opportunity’ by clever advertising or a smart talker. A good home based business will take advantage of your current skills and interests and have relatively low start up and ongoing costs. There are many people who earn incomes of varying sizes working from home.
The internet has made it possible to sell products and services globally and there are many online vehicles to do so. You can work as a freelancer contracting your work out through freelance job sites. You can set up a website to sell your original products or unique services. You can become an affiliate marketer or start a multi-level marketing business.
There are countless opportunities to work at home, so don’t believe it can’t be done. People are doing it very successfully every day. It will not, however, become successful overnight. If you choose an internet home based business, you will need to learn internet marketing. You will also need to approach your online business as carefully as you would approach an off-line business start up.
Decide what you want to do, focus on a niche within the broader market, research the demand for your product or service as well as the level of competition you have to face, consider pricing and your likely operating costs. Once you have done this, develop a strategy for entering and building your market. Don’t be afraid.
If you approach your home based business professionally, you will have every chance to succeed. You can be one of the home business success stories and enjoy all the benefits of working for yourself from home.
posted by Chris Simpson
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Monday, July 28th 2008
When you are looking to do business online, you already know that your website plays a huge part in what you are trying to do. It is the method that you use to reach out to your audience, but when was the last time that you thought about what that really means?
Remember: your website lets you communicate with your audience, and what better way to do that than to look into talking with them directly? If you are someone who is hesitant when it comes to putting audio on your website, there are a few things that you should keep in mind.
The first thing that you need to remember is that when people come to your site, you need to grab their attention immediately. You need to make sure that they sit up and are paying attention to you, and you’ll find that this might be increasingly difficult to do if you are only using text. The thing about text is that it has become boring and commonplace.
The internet has always been a strongly text-based medium and this is something that the people have come to expect. As you might expect from this development, web designers are finding that they are in a position to change it, and one way that they are doing this is with audio.
When a person opens your website and hears you talking from it, you’ll find that they are immediately attracted to the sound of your voice. In many ways, they will regard it as you as a person talking to them directly.
The truth of the matter is that this tends to make a very strong impression, and that over time, this can get you a lot of good attention from the web browsers. This gives them a reason to consider you as a real person, rather than just a web page, and this goes a long way towards getting them interested in what you have to say and what you are ready to offer.
To make sure that you are making the most out of your website, you’ll find that taking a look at your audio possibilities can go a long way towards expanding what your website is about. You will find that you have established yourself as being cutting edge, and you’ll also find that you have a website design that you can be proud of.
Take the time to think about what you can do in order to put audio on your website and consider what you are doing to make sure that you can move forward and get the attention that you need!
posted by Chris Simpson
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For those of us who are starting a home based business, or are considering doing so, there is one thing which is an essential: having a presence on the world wide web. That is to say, you are going to need a website for your business to be successful.
Whether you are a stay at home mother, a student, a retiree returning to the workforce or someone who wants to drop out of the long commute and cubicle scene, a home based business is one of the best ways to go. You can set your own hours, be your own boss and enjoy the kind of automated money that those who get up and go to an office everyday can only dream of. However, you will have to get a website going in order to make the most of work from home opportunities.
The benefits of having a website are many; it is difficult to make a go of working from home without one. Remember, if you want to do well in an online work from home opportunity, one of the first steps is getting your own website as a home base for your business.
One of the home based business opportunities chosen by many who have decided to go into business for themselves is affiliate marketing. While you can be an affiliate marketer without having a website, it is far easier (and more profitable) to have a site of your own.
You can even get a free website; although to be honest, it is well worth the investment to buy a domain name and secure web hosting for your own website. You can attract visitors to your site by means of advertisements and other marketing techniques by online entrepreneurs and make commissions by doing so – in affiliate marketing, as with any other form of web based home business, traffic is everything.
The way that this works is that you (the affiliate) market a product for someone else (the merchant) and earn a commission for every sale made that you have directed to the merchant’s website. You will do best in this endeavour if you have a website on which to place a link to the merchant’s website.
By creating content for your site which is interesting and informative, you will make visitors better disposed to making a purchase of a product which bears an endorsement from you. Try to pick a product which is relevant to an interest of yours so as to be better able to create good content that people will want to read and recommend to their friends and family.
Of course, affiliate marketing is only one of the many possibilities for those looking to get in to a home business – there are paid surveys, data entry jobs and much more – all work which is available to you from the comfort of your own home. Just imagine being able to work on your own terms – and in your pajamas!
If you want more information on work from home opportunities, there are a lot of resources out there on the internet. One good place to start your search is Google, which has a wealth of information about how to start working for yourself and reaping the benefits.
posted by Chris Simpson
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