If you are running any type of a business, whether in your home town or online, you’ll find that it is essential to get good publicity. If you don’t advertise, you will have a hard time bringing in more customers.

One of the best ways that you can advertise, even on a small budget, is to use press releases. Of course if you decide to advertise through press releases, you need to make sure that they are news worthy so they actually get published. If you’re wondering how to write a news-worthy press release, here are some top tips to help.
Make Sure You Have a Catchy Headline

Probably the most important thing you can do when working to write a news-worthy press release is to make sure that you have a catchy headline. It should actually summarize the entire press release for you. Not only will you be competing with other press releases to get published, but you’ll also be working to grab the readers’ attention as well.

If people aren’t drawn in by the headline, chances are that they won’t give the press release a second look. So, make sure the headline catches the attention of the reader and is an accurate portrayal of what is in the press release.

Ensure the Body Supports the Headline

Next you’ll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you’ll have a problem even getting the press release accepted.

Avoid Any Hype

The quickest way to get your press release rejected is to put hype into the release. Press releases that are news worthy are to be written from a journalistic point of view. This means that it should be unbiased and only provide the facts. Too much hype will make it look like a sales letter and editors are not going to publish that kind of a press release.

Always Add Contact Information

Adding your contact information and a brief profile of your company is important as well when writing a news-worthy press release. This is especially important if editors and readers are not familiar with your company. You’ll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.

After you write the press release, make sure that you go back and look it over carefully. Tighten up the writing, look for errors, and ensure that it is easy to read. Then you’ll be ready to submit the press release.

posted by Chris Simpson