Naming a business is extremely important. It'll determine how people recognize you from the very first day. It's vital to choose a name that gives you the best advantage. These are some of the mistakes to avoid when naming your home based business.
Don't get all your family and friends involved. They'll all have different ideas and your choice may upset someone. Or you could choose a safe option and end up with a boring name. Only seek advice from people you really trust to help you objectively.
Unless you specifically want to target a set region, don't use a location as part of your name. This can limit your potential for growth because people may think you only work one area.
Boring names won't be remembered. Names like "General Motors" or "General Gas Company" are so nondescript that people forget them easily and quickly. A name makes you unique if chosen correctly.
Don't use the "train wreck" approach where you put parts of two badly chosen words together to create a new word. Examples include: QualiServe, BoxHaul and AboriAust. Don't use initials as they are forgettable, although some companies have used them successfully. Generally those successes were due to using the full name and later abbreviating them down to initials. Using endings such as: Tech, Corp and Tron creates a "fake professionalism" and sounds contrived.
Avoid using an excessively long name because it won't be memorable. Don't misspell names because they appear very amateurish. Using 'K' instead of 'Q' or 'PH' instead of 'F' indicates you're really not very professional.
Clichéd names may cause you to blend in too much. Examples are business owners who believe they're at the top of their industry and use names such as peak, summit or apex in their name. If you intend to do this, really think it through and use a smart combination of words. An example is a storage company that conveys security and strength and is called "Iron Mountain."
Don't choose a name that is so obscure nobody understands its relevance. Your name needs to be functional and preferably self explanatory without being too confusing to potential customers. There's nothing worse than contacting a company based on their name and finding out you were misled.
If you've chosen a name and find it's not working, don't ignore the problem and hope it disappears. It's more likely that your potential customers will do the disappearing. Make a necessary change if you have to, before you lose more business.
Knowing the mistakes to avoid when naming your home based business might make the initial selection harder, but in the long run it'll be worth it for the growth and reputation of your business.
There are so many ways to make money online that it's hard to choose. A great way is to make money online by purchasing Resell Rights to information products.
You don't even need your own information products. You do need to understand how the different types of products work and the three levels of ownership you can have when you buy these products. The idea is that you collect digital information products such as ebooks and programs that belong to someone else and you have the right to sell them again and make money.
The first type is called Resell Rights. This means you purchase a product and then have the right to resell it on their behalf. You can't alter it in any way and you receive a commission for every sale.
The next type is Reprint Rights and these cost more than resell rights. You keep 100% from every sale for these products. You can also make and sell as many copies as you want.
The most valuable type is the Master Resell Rights. You still have permission to sell the product and keep 100% of the profits. You also have the right to sell the actual reprint rights to other people. This creates two different income streams. The sales from the products and the sales from the rights.
There are a few different ways you can sell information products using these three different levels of rights.
The most popular products are ebooks. You can decide what niche market you want to work in or you can work a broad spectrum, depending on your overall goals. Ebooks offer just about every topic you could possibly name. Lots of people do select a specific niche and build a stock of products related to that niche. This is a way to quickly become an expert in a chosen field.
You can develop email courses on certain popular aspects of your niche. This is done by setting up a series of emails to go out to your customers over a period of days or weeks. It can open up a new area of opportunity and also give you another method for encouraging your subscribers to make more purchases.
You can use ezine articles. These are individual articles that you either buy or write yourself and then forward to customers. You can develop a regular, informative ezine with numerous articles of relevance to the readers. This enables you to keep reminding them of the products you have on offer, but in a friendly, non pushy way.
So you can now see how to make money online by purchasing Resell Rights to information products, even if you're not a gifted writer. There's always room for more information.
posted by Chris Simpson
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Monday, March 29th 2010
There are numerous ways that you can choose to make money. If you have the necessary skills, perhaps you can consider writing eBooks as an online business.
Naturally you'll need to be good at writing, grammar and punctuation. Otherwise your quality won't be good enough. On the other hand, you could run an eBook business and pay freelance writers to write for you. This is known as "ghost writing" because you put your name to the work as though you're the author, but someone else writes an article or eBook according to your guidelines.
Let's assume you have the necessary skill yourself because it's much more profitable if you can write the material. Where do you start? That depends on what you want to do. You can choose to specialize in a particular type of writing such as fiction or non-fiction. You can choose a certain category such as health and fitness or sports, or perhaps you have some expertise in a specific category and wish to utilize your experience in that field.
What's next? You need to decide whether you will write short books or long ones or a mixture. You need to know how to do the proper research because it's pointless writing material that isn't accurate. If your aim is to earn money and build a reputation as a high quality writer, then you need to write material that people can count on to be truthful (if it's non-fiction).
Non-fiction eBooks are much more popular and easier to market online. Your eBook needs to provide information in one of three ways to be successful. It should solve a problem, give an answer to a question or teach something new. The first thing you should spend time on when writing eBooks is research. Find out what sort of information your potential audience needs.
You can use forums or article marketing sites to see the sorts of things that are popular types of categories to write about. People are looking for solutions and answers. If you can provide the right information in an interesting way, people will buy your books.
Long books aren't as popular because people want to read something easily and quickly to find the information they seek. An average sized eBook would be between 20 - 60 pages long. Break it up with sub headings and bullet points. Use short, sharp sentences so you keep the reader's interest.
Focus more on the writing and getting content down in words. You can always go back and edit once you have done most of the writing. If you keep stopping to correct errors, it will take more time to complete. Quality is much better to achieve rather than quantity.
These are just a few tips for writing eBooks as an online business. There is plenty of information online that you can read to help improve your skills as you go. It's a great low cost way to make real money.
posted by Chris Simpson
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