There was a time when guerilla marketing examples were non-existent. In fact, it was only a few years ago that the phrase even came into existence in the business world. Today, you can use that statement and most everyone understands what it means.

Guerilla Marketing Basics

Using uncommon, even aggressive strategies for promotion is known as guerilla marketing. Examples of such strategies are everywhere. And a good guerrilla will make his or her own if they can't find one to fit their needs.

Some guerilla marketing examples will be more useful for your business than others. So before you use any that you come across, consider how it can be applied, or adapted, to your needs before you begin.

Best Guerilla Marketing Example

One of the best guerilla marketing examples that almost any home based business owner can adapt is to use creative stickers in their marketing campaigns.

For instance, Wilkinson, makers of the Quattro Titanium razor, created an easy to follow guerilla marketing example. They placed an ad for their razor on the inside top of egg cartons then added transparent comic face stickers to the eggs themselves.

Wilkinson's guerilla marketing example could be easily adapted on a smaller scale. Instead of comic men's faces the ads could portray a woman's face with beautifully applied make-up, for example, to advertise a cosmetic company. This could be accomplished by contacting local farmers and asking to buy advertising on their eggs and in their cartons.

More Creative Guerilla Marketing

Another of the more creative guerilla marketing examples that also uses stickers would be to contact area businesses and ask if you could place a small sticker on the top of their electrical outlets (for a small fee, of course).

The sticker could then read "Our low prices will shock you" and include your website. Making the most of guerilla marketing examples often requires adapting ideas and thinking "outside the box" in ways that will attract attention.

Some Guerilla Marketing Ideas Should Be Left Alone

While there are innumerable guerilla marketing examples that can help you build your business, it's a good idea to steer clear of the unethical or "barely legal" ones.

For instance, a mobile telephone company apparently paid two men to streak through an International Rugby game in 2002 with their logo painted on the men's backs. Sure, this  guerilla marketing example attracted a lot of attention, but some of it was from the law.

It's a good idea to keep these results in mind when looking for your own  guerilla marketing examples to try.

Tags: Guerilla Marketing

posted by HomeNetPro