Many work at home businesses involve reaching a certain group of people or people who are the most likely to purchase your product or use your services. This is called your target market or audience. Around that target audience is your niche.

To understand the difference, think of a virtual assistant for real estate agents. Real estate agents are the VA’s target market, and the niche is Real Estate. So the VA advertises to real estate agents within the Real Estate industry.

Now that you understand the difference between target market and niche, you need to know how to market in your niche. Obviously you need to know what your niche is. As in the example above, think about who your target audience is and then think about what the niche would be.

To market to your target audience is, you need to know where they are shopping or looking for your specific products or services. What websites, blogs, businesses or buildings is your target market visiting or entering? Where are they most likely to see what you have to offer and be interested?

If your niche is lawn tractors, you will want to advertise in, greenhouses, tractor and supply stores and landscaping companies. Obviously you don’t want to advertise in businesses that are your direct competition, but narrowing down where your target audience is, will help you market to their specific needs, which will increase your sales.

If your work at home business is online and your niche is accounting computer software, your target market is accountants and bookkeepers. Think about Which websites they’ll most likely be visiting. That’s where you want to market your product.

Your niche might be handmade fashion accessories and your target audience is teens or young adults. Where do they hang out? That’s where you want to market your designs. You might also want to market to their moms, since they’re usually the ones with the money to spend.

On that note, another thing to consider is not marketing too tightly. You don’t want a target audience that’s too specific and therefore small. If you have a product or service that fits only a small group of people, consider ways to expand your target market. Is there an extended group of people you may not have though of that could use your products or services?

In the accounting software example above, you might consider marketing to small business owners or other work at home persons. They may not have a bookkeeper or accountant on staff, therefore your software may be something they could use.

Using affiliate marketers to promote your products or services is also a great way to reach your target audience. Smart affiliate marketers promote products which are relevant to their target audience as well, expanding the horizons for your business. If you don’t have an affiliate program, you’re missing out on thousands of opportunities to promote your business.

No matter what your work at home business is, when you strategically market to your target audience, and look for ways to expand your target audience, you’ll start seeing your sales increasing and your business thriving.