As technology creates more modern advertising techniques, people must learn how to best utilize such concepts to gain the most benefit from them. Bluetooth marketing is one such method as it markets to people within close proximity to the type of merchandise you wish to sell them.

Bluetooth marketing is an economical way to advertise directly to consumers through their cell phones for free. Because most people have a cell phone Bluetooth marketing is a great method to use. However, Bluetooth marketing doesn't work with iPhones and can be problematic for those with blackberries.

So How Does Bluetooth Marketing Work?

Bluetooth marketing works by targeting people with compatible cell phones within close proximity (approximately 300 feet in any direction) by using an Object Push Profile (OPP). Bluetooth marketing works by sending an "incoming data message" and the user has to accept or decline. If they decline, they won't receive more messages during the Bluetooth marketing campaign because of compliance with anti-spamming laws.

Roughly 60% of cell phones have Bluetooth and roughly 30% of those phones do have the Object Exchange Profile and so these are your targets for Bluetooth marketing campaigns.

There are many ways to make Bluetooth marketing an integral part of your campaign. Retailers use it to up-sell clients already in the store. Maps can also be sent, enabling the user to locate the shop and items on sale.

The Key to a Successful Bluetooth Marketing Campaign

The key to any Bluetooth marketing campaign is that there must be an immediate call to action. If you're running a home business, you may decide to go and sit in a café or busy shopping center so your proximity will be close enough to reach cell phones. When using Bluetooth marketing, you need to be where your target market is. Students hang out at universities and libraries. Shoppers are usually in malls and shopping strips.

Through clever use of your Bluetooth marketing campaigns, you can get your message across clearly and cleanly. Potential new traffic will receive your highly targeted Bluetooth marketing messages and hopefully become customers. Your location is crucial to the target market, If they don't get a message because of distance, then you haven't succeeded in your Bluetooth marketing quest.

Bluetooth marketing is literally the "big brother" of advertising because they're scanning for the best areas in which to target their customers. It means you have to move around a lot but can attract the customers' attention in such a way as to get them to buy.

Ideal Places to Use Bluetooth Marketing

Trade shows are ideal situations for Bluetooth marketing strategies. They can be used to initiate reactions from potential buyers who are in the immediate vicinity and are already predisposed to buying if they find what they're looking for.

Use Bluetooth marketing as one of your strategies or you'll be leaving possible sales for other, savvier competitors to grab for themselves.