Home Based Business Marketing | HomeNetPro.Com's Work From Home Blog

Posts Tagged ‘home based business marketing’

Tuesday, April 6th 2010

10 More Ways To Market Your Home Based Business Offline

The Internet is a huge playground when it comes to promoting online, but there are as many people offline you can target with endless marketing possibilities. Here are 10 more ways to market your home based business offline so put on your creative hat, round up your resources and let's get busy.

1. School Newsletters

You can contact schools and ask if you can use a small section of their newsletter to advertise. Offering them a small fee may get you a yes instead of a no.

2. Radio Stations

Give your local radio station's advertising department a call and ask if they're interested in outside donations and what are their requirements. You can offer gift certificates, a service or free merchandise as these are all great things to give away for contests.

3. Free Local Community Paper or Magazines

Marketing your home based business offline can go beyond community papers and free magazines. Think about the fine arts community or sporting events in your town and then think about advertising in their programs.

4. Give Seminars

Offer free seminars in your home or in another location. You can hand out freebies or give them a DVD to take home.

5. Lawn Sign

Having a lawn sign is great exposure for your business whether you're just starting out or have been in your business for some years. If you can come up with something interesting and eye-catching it's sure to bring in good sales. Use your lawn sign to promote your specials and sales too.

6. Be Green

It's all about the environment and how you can reduce waste. Instead of buying wrapping paper or gift bags, wrap it yourself and use baskets, bowls etc. so the recipient can keep and reuse the container. Attach a gift tag and write a creative tagline and include your website's URL.

7. Networking Groups

Another effective way to market your home based business offline is through networking groups. Don't forget your business cards or any free samples you can offer. Follow up is critical if you want to keep your business fresh in the people's minds.

8. Donate Books or Magazines

You can give to your local library used, but in good condition books or magazines. Again, use a sticky label or write on the inside cover "Donated by" your name and your website's URL. You can also drop off magazines at any businesses with a waiting area.

9. Sponsor Events

If you have kids or know anyone with kids, offer to sponsor an event at their school or at their sport or leadership programs. Sponsor fundraisers, carnivals, spell-a-thon etc.

10. Ask For Referrals

You don't know if you don't ask and it doesn't hurt. Don't be shy to ask your loyal clients to help you spread the word. Show your appreciation by offering an incentive.

There you have it your 10 more ways to market your home based business offline ideas. There are so many more ideas you can come up and experiment with. The main point is to be where people are so you can talk about your business.

posted by Chris Simpson 1 Comment »

Monday, April 5th 2010

10 Ways To Market Your Home Based Business Offline

Did you know you should market your home based business offline even if you mainly work it online? Some people may not know you're in business, so you need to tell them about your business.

When you market offline you'll find more people to share your business with and increase your sales. Here are 10 ways to market your home based business offline.

1. Flyers are a great way to share special events, special prices, or post on bulletin boards. You can share a lot of information, but make sure you include your website link at least once. Use bright colors and a font that's easy to read. Don't make the size to small, because people won't stop to read it if it's hard to see.

2. Business cards are the perfect size to carry with you and you should have them on you at all times. Have some in your purse, some in your car, and some in your home. Leave these on the table at the restaurant's you go to, hand them to the person in line at the store with you and to your friends and family when you see them at the mall.

3. Post cards can be mailed to people or businesses you think might be interested in what you offer. Post cards are a good way to put more information than what you can fit on a business card. You can hand these out to people that might be interested in what you offer.

4. Stickers on your car are a good way to attract attention. Make sure your website is listed so people will know how to contact you. Bumper stickers, window stickers, and door stickers are perfect for this type of advertising.

5. Give away samples with your business information on them. People always love getting things for free and samples of your products make it even better because they'll see how they need what you offer.

6. Mom packs are a perfect way to share your information with mom's in locations you may not be able to reach otherwise. You can include flyers, post cards, business cards, or samples in these packs.

7. In person networking events are a good way to show people they can trust your business. If done properly, you'll refer people to other businesses and in turn build a unique business relationship with those and they'll do the same for you.

8. Fairs are a good way to hand out flyers and business cards to those that attend. You can have products on hand to sell if you're allowed to do that with your business.

9. Direct mailings are a good way to reach a large number of people or businesses. There are fees associated with this option so you'll need to check into this before you decide you're going to do it.

10. Pencils are a good way to keep your business in front of your target market. Usually kids are the ones that use these, but that's ok. When you give these out to the kids, they'll love it and show their parents.

There are so many different ways you can market your business. When you market your home based business offline you'll attract people to your site they may not have visited it.

posted by Chris Simpson No Comments »

Friday, October 16th 2009

Effective Home Based Business Marketing Methods

If you've recently started a business at home, you're probably raring to go to get the word out! Your excitement and passion is an integral part of your entrepreneurial activities. It gives you the drive to succeed, so hang onto it.

But you need more than passion, too. You need to be able to market your product and services so they bring in the maximum profit. Marketing is crucial to bringing in sales. Here are some things to keep in mind when marketing your home business.

• Don't expect your ads to bring results like the million dollar brands in your market segment do. Their aim is different to yours with their goal being brand recognition so that consumers remember them over their competition. Your aim will typically be to promote your products and services to produce immediate sales.

One way to do this is by thinking about what your target consumer wants. Is it a bargain? Give them an offer they can't refuse. Is it a freebie? Give them one. Is it to feel more important, make money themselves, and belong to something? Whatever it is your target audience desires, find a way to give it to them and you'll find success right behind.

• Prices continue to rise, so to separate yourself from others in the marketplace, you need to find something other than price on which to base your marketing strategy. While you can keep your price low-and should keep it at a point where people will buy-price is not the only consideration in the marketing game.

Consider benefits, quality, prestige and more when determining your ad campaigns. You probably can't compete with Wal*Mart, for instance, on price. But you can compete with them on quality in many cases.

• Offer an expanded package in an effort to up-sell your customers. If a customer bought one eBook, for instance, offer him others in the same category that she may be interested in. If a customer joined your free membership site, offer him a premium site with more products and services for a fee.

Obviously, if someone buys from you, they're interested in the type products and services you have to offer. Add to those products and services by offering add-ons to complement what they already purchased and there is a strong likelihood of making additional sales to that same customer.

Building a profitable home based business requires some work, and probably some cash, but if you truly want to succeed, a home business is a terrific opportunity to do so. Get started promoting yours today and start raking in that cash!

posted by Chris Simpson No Comments »

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