There are literally thousands of different online businesses. They can be Internet marketing, article marketing, online shops, affiliate marketing and many more. How do you choose? Proof is the key to a successful online business.
Whether you're a seasoned Internet marketer or someone brand new with absolutely no knowledge of the way online businesses work, you need a legitimate way to identify the real opportunities and products from the scams. The only way to do this is with real proof.
To clarify this point, it doesn't mean faking information such as screenshots of false bank accounts or fake testimonials. Sadly, lots of people use whatever tricks they can to separate you from your money. What you really need is genuine proof that a business works currently and can work for you IF you do the work.
Naturally if you don't put in the hard work, you won't be successful in any business. But everyone is skeptical. This is a good thing. It prevents most people from making bad choices about what businesses to become involved with and stops money being wasted.
There are several ways you can offer real proof that something works. Instead of fake testimonials, provide dozens of "before and after" shots of real people making money. Use video testimonials with full names, locations and real bank statements. Some things can be faked while others can't.
The second way to support your claims is to ensure your customer wins, no matter what they decide to do. If they buy your product/business idea and it doesn't work for them, offer a 100% refund and let them keep it anyway. They obviously wanted it for a particular reason but wouldn't have tried it if you didn't offer a money back guarantee. The customer needs to have a "win-win" situation to encourage them to make the initial purchase. This supports your proof and also improves your online credibility.
Some people will rip you off, but statistics show that most smart business owners come out ahead when working this way. Running any online business involves a certain amount of risk taking on your behalf because you're not dealing with potential business affiliates and customers face-to-face. You need to build a level of trust by managing people's natural skepticism in the right way.
If you're getting too many people asking for refunds, then the chances are high that you have a low quality product or maybe you're not marketing it correctly. So you'll need to change your marketing or improve your product.
Real proof is the key to a successful online business and if this objection can be managed properly, your business can flourish and you'll build a solid reputation.
When you're writing any form of advertising, it's essential to use your main weapon. Emotional marketing for your internet business is one of the most powerful reasons why people spend money. Think about how you feel when you buy things yourself. There are usually one or more emotional triggers.
Fear is powerful. Insurance companies use fear all the time. Buy insurance in case you have a car accident or get robbed. Take out life insurance to protect your loved ones in case of sudden death or permanent incapacity. This proves the fear factor really works.
Trust is another emotion. Banks use it heavily. Bank with them and your money is safe. If you leave it under your mattress, it could get stolen. Most internet marketers focus on trust and encourage you to trust them through all sorts of marketing ploys.
Trend-setting is very popular, especially among the younger people. They want to be the first to get any new technology. If their friend has the latest gadget, they need it too. Parents can attest to this strong emotive trigger. Internet marketing uses the same techniques. Join this site now and you'll have the best tools to make thousands of dollars. Grab it before your friends do.
Value is a huge marketing tool. Concepts such as "buy one, get one free" or "if you find a better price, we'll match it" are very common online and offline. Internet marketers usually throw in a few freebies if you make a purchase so you believe you now have better value for your money.
A sense of belonging is what most people crave. Whether it's at work, school, a social or sporting group or an internet business, there's always a push to encourage you to "buy this item and join the thousands of other successful marketers making money today." You don't want to feel left out.
Competition is a huge factor in emotional marketing. Bob has a Porsche so Gary has to buy a Lamborghini. In any used car sales yard, you'll find strong competition because the guys make commissions on everything they sell. These are two classic cases. In internet marketing, competition can be pushed by people comparing success stories of how much money they make or how many people they have in their business.
Instant gratification is a huge emotional trigger. Websites advertise "if you buy before midnight tonight this will be $7.99. Tomorrow it reverts to the original price of $49.99." You don't want to miss out, so you grab the credit card and away you go. The credit card is the ultimate case for causing problems down the track as a result of making snap decisions. Buy now and get the bill next month.
Use emotional marketing for your internet business in the right way and you'll see some amazing results.
posted by Chris Simpson
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Tuesday, March 9th 2010
There are many different ways to run an online business. You have to make the most of every opportunity. This is how to use viral marketing to turn every product you sell into an ongoing range of advertisements. Just like a virus, it spreads like wild fire but in a good way.
Let's say that you've written an eBook on your favorite topic which happens to be "Looking after your dog." You run an online business already and sell various products through your website and also on eBay. Everything from dog collars and bowls to books on how to clean, train, exercise and feed your dog properly.
Having all these individual products is great. Having a website and an eBay store can also make money for you. So let's see how viral marketing is going to attract even more customers. Most people are familiar with ebooks because there are millions that already exist. You consider yourself an expert in the pet care industry. When you write the book, add in various links to other products you sell. Also have a link to enable people to subscribe to an informative newsletter you write on a weekly basis.
Have a number of links back to articles on your site as well. Remember, you don't always have to chase sales. You want customers to become members of your site so that they will buy from you whenever they need anything. Repeat customers are fantastic so hang onto them if you can. Allow them to ask questions on your site and also have a forum and a chat room where people can share ideas. Share valuable information in your newsletters that will help them and retain their interest in your site.
Every product you sell should contain links leading back to other products and your site. This way, there is an endless circle of traffic coming and going all the time. It boosts the number of hits you receive and that goes a long way towards improving credibility.
Have Facebook and Twitter profiles because that is the current trend and if you're not following the trends, you're leaving money on the table for someone else to earn. Also your profile pages will provide back links to your website. Run a classified section on your site for people who may have things to buy or sell or are looking for pet sitters, dog walkers, etc. May not make you money, but it keeps people using your site.
Learn how to use viral marketing to boost your online business and the results can astound you, if you do it right. The more different things you have happening, the more chance of attracting people to your site, your products and to remain with you long term.
posted by Chris Simpson
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