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Posts Tagged ‘internet marketing tips’


Thursday, March 4th 2010

Destroy Five Internet Marketing Myths

With so much variety in the marketing information on the Internet, it's difficult to separate fact from fantasy. Before you even start, you need to destroy five Internet marketing myths.

Myth 1: It all starts with a great web site.

If you owned a jewelry shop, visitors would immediately know what you're selling. They will either come in or not. An Internet business is totally different. The greatest website with the flashing colors and videos won't work if customers can't tell what you're selling within five seconds of entering your site. Content is the key.

Myth 2: More traffic equates to increased profits.

You can have a thousand visitors a day for a year. If nobody spends money, your profits won't increase. Naturally not everyone spends money on a first visit, but you want quality traffic; not just quantity. When you advertise, it's vital that you know your target market because then your conversion rate is much higher. Get feedback regarding your site. Is it clear to people who don't know you? If not, then you have more work to do.

Myth 3:  Do whatever it takes to build your list.

Having a large mailing list can be a very valuable asset to your business. However, the quality of names is more important than the quantity. If your list is mainly filled with people only interested in freebies and they never buy anything, then they're of less value to you. There's no point putting names on a list just to increase the size.

Myth 4:  Killer written content is the secret to sales.

This could be summarized in one sentence. Don't believe everything you read. Yes, there are loads of unbelievable claims out there about making great money doing this or that, and some of it is true. But a lot of it is also just plain hype for the suckers. You need to decide if you want to be the "slick used car salesman" that nobody trusts OR the honest business owner with integrity. If you don't have great writing skills, this is one area that can easily be outsourced. But integrity is the key.

Myth 5:  Just follow this perfect business plan and become rich.

The only "guaranteed way" to get rich is to scam other people. Assuming you're not someone like that, then you have to realize the only real way to grow a solid business is by building relationships with other people; customers and business people alike.

Knowing how to destroy these five Internet marketing myths puts you ahead of lots of others and will save you heartache down the road.

posted by Chris Simpson    No Comments »




Friday, February 5th 2010

How To Earn Respect As A Home Based Business Owner

In the real world there are a number of professions that naturally attract respect from the community. These occupations include: doctors, lawyers, engineers, accountants, nurses, scientists and university professors.

It's widely acknowledged that people working in these professions are knowledgeable and are considered to be leaders and experts in their chosen fields because of the years of study and achievements they have made in their lives. They are considered worthy of respect by everyone else in the community because they measure up to a pre existing standard.

They are expected to behave as professionals and set examples for others within the community because of the status imposed on them by their chosen career. Their opinions are generally accepted because they are considered to be professionals in every sense of the word.

So, what does this all mean for people who don't have any of these qualifications? The answer is simple. It means that you have to work to establish yourself as an expert and someone worthy of respect from others in whatever home based business that you choose to set up.

This is an extremely important factor to consider when choosing the type of home based business you wish to run. You can't simply decide that one day you're going to be an online marketer, writer, salesman or whatever else you choose and expect to receive a professional level of respect from others. Respect has to be earned.

If you run an online business it's unlikely you'll ever meet your clients face to face so you have to present a professional image to others that makes you worthy of their respect. Here are a number of points you must work at in order to achieve this:

* Attitude is a vital ingredient in your success. You don't have to be unapproachable but be professional. The way you deal with customers with regards to questions, complaints, comments and communication of any sort will reflect on your business and its eventual success or failure. Treat people the way you want to be treated.

* Honesty is another key factor you must adhere to. Nobody likes to be lied to. It's far better to be honest to every customer than to lie and lose their trust. Trust is hard to win but very easy to lose. You want to build long term relationships with your clients so that your internet business can thrive. Answer all questions as quickly and honestly as you can. Be professional in your behavior and people will start to accept you as a genuine business person.

* Never over promise and under deliver. That is the quickest way to lose a customer. Try to do the opposite. Under promise and over deliver. Then you will be seen as a reliable person who can be trusted to deliver what is promised. This will help to build a solid long lasting business.

* Respect your customers. Listen to them if they have concerns or need technical support. If necessary offer a refund to solve a concern if it can't be fixed any other way. It's better to lose a small amount of money than to tarnish your reputation. Good word of mouth advertising works wonders. However, bad word of mouth advertising spreads even faster.

* Obviously you'll have a lot of online competition, no matter what niche market you're working in. Never malign a competitor. Simply offer the best possible service you can and let your actions speak for themselves. Competition is healthy. If your customers are happy with you, then they won't look elsewhere.

* Your website must reflect your attitude and work ethic. It must be professional. It needs to be easy to navigate and offer as much information to your potential customers as possible. Try to also make it stand out from the competition so that people will browse once they find you.

Respect is not something given freely. It has to be earned. Internet Marketing Professionals know this and act accordingly. The world is your oyster. If you follow these basic guidelines there's no reason why you can't earn respect from the people you deal with. 

posted by Chris Simpson    No Comments »




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