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Posts Tagged ‘online marketing’


Tuesday, March 16th 2010

Emotional Marketing For Your Internet Business

The #1 Internet Marketing Coaching Program

When you're writing any form of advertising, it's essential to use your main weapon. Emotional marketing for your internet business is one of the most powerful reasons why people spend money. Think about how you feel when you buy things yourself. There are usually one or more emotional triggers.

Fear is powerful. Insurance companies use fear all the time. Buy insurance in case you have a car accident or get robbed. Take out life insurance to protect your loved ones in case of sudden death or permanent incapacity. This proves the fear factor really works.

Trust is another emotion. Banks use it heavily. Bank with them and your money is safe. If you leave it under your mattress, it could get stolen. Most internet marketers focus on trust and encourage you to trust them through all sorts of marketing ploys.

Trend-setting is very popular, especially among the younger people. They want to be the first to get any new technology. If their friend has the latest gadget, they need it too. Parents can attest to this strong emotive trigger. Internet marketing uses the same techniques. Join this site now and you'll have the best tools to make thousands of dollars. Grab it before your friends do.

Value is a huge marketing tool. Concepts such as "buy one, get one free" or "if you find a better price, we'll match it" are very common online and offline. Internet marketers usually throw in a few freebies if you make a purchase so you believe you now have better value for your money.

A sense of belonging is what most people crave. Whether it's at work, school, a social or sporting group or an internet business, there's always a push to encourage you to "buy this item and join the thousands of other successful marketers making money today." You don't want to feel left out.

Competition is a huge factor in emotional marketing. Bob has a Porsche so Gary has to buy a Lamborghini. In any used car sales yard, you'll find strong competition because the guys make commissions on everything they sell. These are two classic cases. In internet marketing, competition can be pushed by people comparing success stories of how much money they make or how many people they have in their business.

Instant gratification is a huge emotional trigger. Websites advertise "if you buy before midnight tonight this will be $7.99. Tomorrow it reverts to the original price of $49.99." You don't want to miss out, so you grab the credit card and away you go. The credit card is the ultimate case for causing problems down the track as a result of making snap decisions. Buy now and get the bill next month.

Use emotional marketing for your internet business in the right way and you'll see some amazing results. 

posted by Chris Simpson    No Comments »




Thursday, March 4th 2010

Destroy Five Internet Marketing Myths

With so much variety in the marketing information on the Internet, it's difficult to separate fact from fantasy. Before you even start, you need to destroy five Internet marketing myths.

Myth 1: It all starts with a great web site.

If you owned a jewelry shop, visitors would immediately know what you're selling. They will either come in or not. An Internet business is totally different. The greatest website with the flashing colors and videos won't work if customers can't tell what you're selling within five seconds of entering your site. Content is the key.

Myth 2: More traffic equates to increased profits.

You can have a thousand visitors a day for a year. If nobody spends money, your profits won't increase. Naturally not everyone spends money on a first visit, but you want quality traffic; not just quantity. When you advertise, it's vital that you know your target market because then your conversion rate is much higher. Get feedback regarding your site. Is it clear to people who don't know you? If not, then you have more work to do.

Myth 3:  Do whatever it takes to build your list.

Having a large mailing list can be a very valuable asset to your business. However, the quality of names is more important than the quantity. If your list is mainly filled with people only interested in freebies and they never buy anything, then they're of less value to you. There's no point putting names on a list just to increase the size.

Myth 4:  Killer written content is the secret to sales.

This could be summarized in one sentence. Don't believe everything you read. Yes, there are loads of unbelievable claims out there about making great money doing this or that, and some of it is true. But a lot of it is also just plain hype for the suckers. You need to decide if you want to be the "slick used car salesman" that nobody trusts OR the honest business owner with integrity. If you don't have great writing skills, this is one area that can easily be outsourced. But integrity is the key.

Myth 5:  Just follow this perfect business plan and become rich.

The only "guaranteed way" to get rich is to scam other people. Assuming you're not someone like that, then you have to realize the only real way to grow a solid business is by building relationships with other people; customers and business people alike.

Knowing how to destroy these five Internet marketing myths puts you ahead of lots of others and will save you heartache down the road.

posted by Chris Simpson    No Comments »




Thursday, February 25th 2010

Home Business Marketing Is Important To Reach Success

If you don't market your business, you won't have success. You can't have the mentality that people will find me or that you don't have to do anything because they will find my site or they will hear about me.

That is not good because they won't find you and they won't hear about you if you don't do the work. The work is hard and may not come easily, but it can happen if you follow these steps and you work hard.

You'll find that there are marketing techniques to build a business both online and offline. Both of these techniques are important and something that every business owner should do regularly.

1. Online

Building your business online is a great way to reach people in areas that you'll never be able to reach otherwise. There are many techniques you can use to build online.

• Advertising

Advertise your business on sites that your target market visits regularly. You'll be able to advertise your business through banners, buttons, links, and text ads. Some Websites offer these types of ads on the sides while others offer them at the top and bottom.

• Link Exchanges

Link exchanges are a great way to grow your business and they are free to do. Contact website owners and ask to exchange links. You'll want to find sites that aren't in direct competition.

2. Offline

No matter if you only grow your business online or if you do both online and offline, you'll want to market your business offline. Here are several techniques you can use.

• Business cards

Business cards are a great way to share your business with people locally. You can hand them to people in the store, leave them on the table at a restaurant, and you can leave them on the table in the waiting room. Make sure you get permission from business owners to leave your cards in the waiting room.

• Postcards

Direct mailings with postcards are a good way to reach out to your target market with more information than you can place on your business card. You can use postcards to market a special you're running or changes to your website.

Growing your business is what your goals and dreams are each day. There are so many different techniques you can use to grow your business both online and offline. Home business marketing is important to reach success and it's something that must be done every day.

posted by Chris Simpson    No Comments »




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