You have probably heard of Twitter by now.  Tweeting, twittering and tweets have all become part of today's vernacular.  So many people have taken a hold of this new social media tool and the numbers continue to grow to a staggering amount.  There are even well known celebrities who use Twitter as a basis to promote and keep in touch with their fans.

Twitter is a social media tool where you basically type 140 character little blurbs about what you are doing to keep your "followers" abreast of what's going on with you.  You add followers and in a stream of posts can see what everyone is doing at every minute of the day.

Big name companies have jumped on the Twitter bandwagon as a way to reach out to their customers by offering them specials discounts or by announcing new products or events.  This gives them a more hands-on approach to seeing how well their company is perceived by their consumers.

As with other social media networks like MySpace and Facebook, people have created ways in which they can now make money from Twitter.  There are companies who even hire people to post on Twitter for them.  The possibilities to use this free marketing tool to drive people to your business are endless.

Imagine if you owned a website that didn't get much traffic.  One day you decide to place a link on your Twitter status directing them to your page and product and the page explodes with tons of traffic almost instantly.  This is the power of Twitter.  Not only can you reach millions of people at once, you also reach those millions of people's followers as well and so on and so forth.

The first step is to create a user name that will make people want to follow you.  Once you have a following then all you have to do to drive them to your business is post something of interest.  This is where it gets tricky, you want to post enough to have them acknowledge your presence, but not too much where you overwhelm them and they unfollow you.

If you own a business, you can tweet about new products, sales, events, discounts, and the like to draw people in.  The key to keeping them interested is to keep the lines of communication open and actually respond to your inquiries.  If you do this, you will create a dedicated client base that will want to stay with you.

Another great way to draw interest to your business or product is to create a customized background so that when people visit your Twitter profile page they see your product and a way to contact you.  The more legitimate your company seems to the average folk, the more likely it is they will want to do business with you.

Twitter is essentially free advertising and marketing for your business.  It is the smartest thing a small business owner and even a larger one can do to get their name out there and to remain in the spotlight.

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